As a photographer I initially struggled with pricing out my wedding packages and what I would offer a bride and groom. I did what any new photographer would do and I researched my competitions prices, services and overall quality to help guide me in creating my packages and prices.
I considered everything from my quality/skills, time spent at the wedding, time spent editing, cost and time of printing, etc… In the end I kept my rates very low to get exposure and experience. In doing this I got a ton of experience, confidence and great clients. As time went on I started increasing my prices to what I thought was a fair offering based on all of the factors listed above and my skill level increasing.
Now today is a different day, I am an experienced wedding photographer and I now have much more time to focus on the details of the job having made the transition to full time… does that mean I should double my prices? Some photographers would say yes and how dare you to not increase your prices. But I went back to the drawing board to decide how I should approach this pricing “elephant” in the room.
What I decided was that my prices will raise slightly now that I am a full time photographer, lets be honest I need to pay the bills. However my motto will stay the same… “Everyone deserves a great wedding photographer”! With that I will work on keeping my prices lower than some of my competition to accommodate the folks who cannot afford $3000 - $10,000 for a wedding photographer.
I gave up wedding photography for my day and wish I hadn’t don’t let it happen it you!
I would love to hear your thoughts on this subject.
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